The procedure for availing funding from KVCF commences with a preliminary discussion based on the project profile; a detailed business plan is thereafter to be submitted for evaluation of the project.

Structure of Business Plan

	Executive Summary
	Brief outline of the project
	1.	Location (existing activities & proposed project)
	2.	Product / Services (existing activities & proposed project)
	3.	Technology areas
	4.	Target / Potential market
	Promoters / management team (with track record & existing activities)
	Existing business indicating legal status, nature of business, ownership pattern etc.
	Present Proposal (categorized as expansion / market development / new product commercialization / enhancement of existing product / Capital investment / Working capital infusion etc.) in detail.
	Total Requirement of Funds
	Means of Finance indicating the sources, viz.,
	1.	Promoters
	2.	Venture Capital
	3.	Others
	SSI Status
	Proposal regarding exit & indications on return on investment by VC

	Back Ground
A.	(Existing company / business)
	Detailed write-up on the existing business:
	1.	Evolution of business since incorporation / formation
	2.	Industry profile
	3.	Company's current position vis-à-vis the market
	4.	Expertise & skill levels
	5.	Financial performance and position (over last 3 years)
	Detailed write-up on promoters and management:
	1.	Experience of promoter and key management giving academic background, professional track record, special accomplishments etc.
	2.	Organizational structure indicating roles and responsibilities
	Details of skill, set of key employees (total employee strength, qualification, experience and attrition rate over past three years)
	Details of funding i.e. source and use of funds (over last 3 years)
	Shareholding pattern
	SWOT Analysis
	Core competencies (i.e. skills / strength contributing to sustainable competitive advantage)
	Entry barriers
	Business interests of the group
	References (Professional and Business associates)
B.	(Start-up Company)
	Detailed write-up on the promoters:
	1.	Experience in the proposed area
	2.	Expertise & skill level

	Product /Service
	Detailed description of products / services
	Unique selling proposition indicating unique features of product / services
	Technology involved - history of development & competitiveness
	Comparative analysis vis-à-vis competitive products (in terms of features, cost, technology etc.)
	Entry barriers (in case of new product / market)

	Market Analysis
	Detailed write-up on current market:
	1.	Market size (target market i.e. domestic / international)
	2.	Future growth prospects (validated by research reports)
	3.	Competitors and competitive scenarios
	4.	Overall demand-supply
	5.	Key success factors
	6.	Substitute products (if any)
	7.	Technology indicating trends and future developments
	Present Proposal
	Detailed write-up on present proposal:
	1.	Product / Services
	2.	Type of project (Product upgradation / Market development / Capital investment / Expansion)
	3.	Manpower planning & Staffing
	4.	Revenue Model
	5.	Sustainability & scalability of revenues
	6.	Break-up of funds requirements
	7.	Implementation schedule
	8.	Forecast (with detailed assumptions) of profitability, cash flow & balance sheets for next five years
	9.	Sensitivity analysis and risk mitigation measures

	Business Strategy
	1.	Strategy for identification and targeting the market segments
	2.	Market development
	Niche area (technology, services, market if any)
	Marketing alliances & associations (if any)
	Quality accreditations (existing / planned, if any)
	Sustainable Competitive advantages vis-à-vis the market
	Strategies pricing / costing & product positioning

	Management
	Organization chart
	Board of Directors
	Proposal for retention and development of personnel (i.e. ESOP, MSOP etc.)

	Finance
	Means of finance (in terms of instruments)
	Capital structure (pre and post-investment)

	Exit
	Buy-back / Strategic Sales / IPO
	Timing
	Return to the fund

Mail in your business plan:

Mr. K. A. Joseph / Mr.  Hari Kumar.G
Managing Director/ Asst. Manager (Company Affairs & Accounts)

Kerala Venture Capital Fund Pvt. Limited
#604, Pioneer Towers (6th Floor)
Marine Drive
Kochi - 682 031
E-mail: kvcfkochi@eth.net
Ph: (0484) 2361279
Telefax: (0484) 2373077